Little Sassy Spas SEO Case Study
82% Traffic Increase with 61% Conversions
SEO Case Study
Little Sassy Spas specializes in hosting pamper parties for kids, as well as mother-and-daughter spa experiences. Based in Birmingham, they also offer exclusive kids' spa parties for an unforgettable and fun-filled experience. They approached us to boost their online presence by improving their Google search rankings through targeted SEO strategies, all without using paid ads.
Brief / Problem To Solve:
We created this new website from scratch for our client, meaning it had no prior online presence or search engine history on platforms like Google. To establish its visibility, we developed a comprehensive SEO strategy. This included creating optimized landing pages, writing engaging content, and implementing a robust off-page link-building plan to drive rankings and traffic.
Our Approach
We divided our SEO strategy into three key phases: 1. Technical SEO – We developed a strong and healthy website structure, ensuring excellent performance and usability to meet search engine standards. 2. Content Optimization – We created engaging, keyword-focused content for landing pages to provide users with the information they need. 3. Off-Page SEO – We implemented a comprehensive off-page strategy to improve the website's authority and achieve higher rankings on Google.
Results
The website now ranks on Page 1 of Google for over 80% of the targeted keywords. Below are screenshots from Google Search Console and Google Analytics, showcasing the site's overall performance and the steady month-on-month growth in organic users.
Statistics ( 3 Month Comparison )
More Statistics
– Website impressions increased from 2900 to 21000 in 3 months – Website Total clicks increased from 741 to 3500 in 3 months – The website's loading speed earned a Grade A rating on GTMetrix. – 80% of all targeted keywords are ranked on Page 1 of Google.
Screenshots from Google
