How Can Content be Ranked If There aren't Many Links to It?

18 Dec

How Can Content be Ranked If There aren’t Many Links to It?

A question related to inbound links were answered by Matt Cutts who is Google’s head of search spam. With his latest webmaster help video a user have written a question to ask.

How does Google determine quality content if there aren’t a lot of links to a post?

Matt Cutts replied the way search engines worked before they started using links as a ranking signal and this should be considered in this situation.

In such case, based on the text which is on the page, the content should be judged. Matt even gave a simple explanation how this worked.

  • The other words on the page if we compare, the first word on the page would be counted.
  • Less but not more is followed when the second time the word has been counted.
  • Google believes with the additional instances and confirmed the page is about that topic.

Repeating same keyword number of times does not help the content at all. Later it leads to keyword stuffing and affect the ranking of the page.

Page with reputable domain, is another manner of judging the content quality without inbound links.

Matt Cutts says, if a page satisfies an obscure query then the page returned back to search results. With a rare phrase of search someone is searching in a piece of content, then Google will surely return back that content page to the search result if the page in relevant to the users search.

Here is the Video:

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