Dennis Electrical SEO Case Study
463% Traffic Increase with 90% keywords on Google
SEO Case Study
Dennis Electrical, based in Nottingham, specializes in a wide range of electrical services, including commercial and residential work as well as EV solutions. They approached us to revamp their outdated website and improve their organic visibility on Google, all without relying on paid ads.
Brief / Problem To Solve:
The old website lacked enough pages for search engines to properly index their services, making it difficult for potential customers to find them online. Outdated and underperforming, it needed a complete overhaul to bring it back to life. We tackled the project in two phases. In Phase One, we designed a custom WordPress website, incorporating dedicated pages for each service they offer. To ensure the content was fully SEO-friendly, we wrote all the copy ourselves, streamlining the process and allowing Dennis Electrical to focus on what they do best. With the website live, we moved to Phase Two: developing a comprehensive SEO roadmap for the next 5–6 months. This included in-depth competitor and keyword research to enhance their online visibility and drive long-term growth.
Our Approach
We divided our SEO strategy into three key phases: 1. Technical SEO – Establishing a strong and healthy website structure, ensuring optimal performance and user-friendliness to earn high ratings from search engines. 2. Content Optimization – Crafting engaging, relevant content focused on target keywords and landing pages to provide users with the information they need. 3. Off-Page SEO – Implementing a comprehensive off-page strategy, including link-building efforts, to improve the website's authority and boost its rankings on Google.
Results
90% of the targeted keywords are now appearing on Google, with the website ranking on Page 1 for several key search terms. – Residential Electricians Near Me – Commercial Electrician Near Me – Domestic Electrician Nottingham Below are screenshots from Google Search Console and Google Analytics, showcasing the website's overall performance and the steady monthly growth in organic user traffic.
Statistics ( 6 Month Comparison )
More Statistics
– Website impressions grew from 3,420 to 20,300 in just three months. – The website’s loading speed achieved a Grade A rating on GTMetrix. – 90% of all targeted keywords are now ranking on Google.
Screenshots from Google
