How to Use Facebook Ads: An Introduction?

26 Feb

How to Use Facebook Ads: An Introduction?

The largest social network in the world is Facebook 600 million user’s use Facebook on mobile and 1 Billion on desktop every month. If such number of users are placed at one country then on plant it is known as third most populated country.

This is best place for the organizations and companies to have marketing their resource. The advertising services of Facebook regularly updates according to the new trend which is in demand. The video advertising option is going to launch this week.

Simplicity is the best thing of this particular avenue of marketing. You can tailor the service to suit your need, whatever the size and nature of the business is. Solid understanding and little background research are essential for what you want to achieve. By following few steps on Facebook’s ad create tool when you start everything.

Sales Process of Facebook
Having basic understanding about Facebook and how it actually deals with advertisers, to full blown campaign on the site, before you commit your company earnings. Online, direct and inside are 3 tiers of sales channels. Relative amount spend on the ads according to the respected channel with their level of interaction. We can say this is business which is done simply. How much amount pay we pay to Facebook that much service will be given personally. The important point is the advertisers dealing with these online channels.

Ads Types
Currently there are 10 types of Ads. In accordance with marketing trends this list of Ads continues. Every ad has their own guidelines and purpose. For your campaign, you can choose to use either one or more. Depending upon the reasons behind advertising, Facebook entities, external sites, as well as events, promoting apps, and special offers.

Where you supply copy and creative video or photo and they have option especiallyto link ads to Facebook page or to your website.

Amongst advertisers, sponsored stories are also gaining popularity and this particular avenue pushed by Facebook. In some kind of interaction your ads involve and it is very much connected with Facebook which are focusing on relationship advertising. For clear understanding, encouraging more interaction and two way engagement as a bigger outreach, when some likes your page or story or news feeds.

Where Ads to Appear
Some of the places where ads appear are follows below.

Desktop, Newsfeed, mobile news feed and right column of Facebook.

Goals
Every aspect of marketing is applied by objectives. By giving multiple choices of objectives to choose from when you set up your ad, the social network helps you as Facebook ads. To offer claims and driving traffic to your page that may be internally or externally as they range from clicks. We need to set up different ads for different objectives.

Visitors
The integral parts of your objectives and in any campaign 2 are codependent forces are helpful in identifying audience. To choose audiences Facebook provide you different groups. We can target people of your desired category according to the particular category related groups.

Your Ad Creation
The easiest part of the process is ad creation. According to the guideline. We need to choose an image and write text for having standard marketplace. The text can be edited and link it according to your interest.

Budget
Facebook never allows you to exceed your budget of spending on advertising to give an ad you are no need to be millionaire as you can have ad with just $1USD. For CPC – cost per click. You need to bid twice; CPM cost per impression is the other bidding option. This is option where you need to pay for the people who view your ads. The entire length of campaign covers lifetime or there even daily budget process also.

Power Editor
Power Editor is another Facebook tool offered by Facebook. This tool acts as a advance supplement ads creating tool, managing multiple pages and ads by enabling advertisers. Having minimum effort and maximum efficiency for campaign. Bulk duplication and imports image management and news feed targeting are the functions included in power editor. Content of your ads, scheduling and budgets can be easily edit through the settings. Power editor can be utilized when it is installed in Google Chrome and this helps in boosting up the ads and very useful.

Before using Facebook ads we have covered most of the basic of it. You can create best ads for your company with the help of Facebook as it provides further information of every service.

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